![]() ![]() Prince, another icon who broke ground in the ‘80s, caused disruption in 2004 with his 28th studio album, Musicology. Photo Credit: Kevin Winter/WireImage Prince 1 due to bundles: 2012’s MDNA followed suit, as 2015’s Rebel Heart experienced the Minaj-effect, falling short to the TV soundtrack of Empire. This is not the first time, Madge has reached No. Billboard reports that her 90,000 album equivalents in its debuting week were the result of concert ticket bundles, as well as exclusive merchandise on her website. With a career spanning 40 years, the original Queen of Pop, has fallen out of favor with the contemporary fan base - her music most appealing to her dedicated stans, who’d rather see her in concert than give the consistent streams to compete in today’s music economy. To place this in perspective, her first album to reach the summit position was her sophomore effort, Like A Virgin, in 1984. 1 on the Billboard 200 for her ninth time, with her 14th studio album, Madame X. Photo Creidt: Michael Campanella/Getty Images MadonnaĪt press time, Madonna has reached No. It needs to go, and we are urging Billboard to take that step as soon as possible.” ![]() Bundling devalues the art and is demeaning to the artists. In an interview with Hits Daily Double, she motioned, “Music consumption is the only true metric that should matter. This decision prompted a reported lawsuit from Khaled, with Roc Nation’s (his record label’s) COO, Desiree Perez, calling for the elimination of album bundling. Except, Billboard decided to count Tyler The Creator’s clothing bundles rather than DJ Khaled’s energy drink combo in their final tally. ![]() In this case, both artists and their respective marketing teams and labels used bundles. Recent footage of DJ Khaled in an uproar that his latest studio album, Father of Asahd, lost out to Tyler The Creator’s IGOR in the battle for No. It was concluded that album-merch bundles don’t make much money, yet hip-hop artists went beyond streaming numbers to not only capture chart-topping positions but also make pure sales figures match those accolades through exclusive merchandising. It was declared, “ the merch bundle wars ,” analyzing the valid points Minaj made in her criticism. It goes without saying that Billboard rankings are considered the de facto source of commercial success by the industry, artists, and stans alike. But Minaj’s issue had less to do with Scott, and more-so with Billboard’s charting rules, which counted bundling of merchandise with album purchases, for its final rankings.Ī larger lens has since been placed onthe controversial yet common practice of bundling and its effects on sales and charts. ASTROWORLD ended up besting Minaj’s fourth studio album, Queen, in the latter’s debuting week, making it peak at No. During the iconic moment, she calls out fellow chart competitor, Travis Scott, his partner, Kylie Jenner, and their newborn, “Baby Stormi” for assisting in his album, ASTROWORLD, topping the Billboard 200 album charts in its second week. ![]() It’s been almost a year since Nicki Minaj’s infamous rant on Apple Music’s Queen Radio. Photo Credit: Leon Bennett/Getty Images A brief breakdown of the controversial yet common practice of bundling - and the artists whose sales either soared or remained stagnant as a result. ![]()
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